Maria del Carmen Mayoral
Senior Sales Partner
Realtor ® Associate
Esslinger-Wooten-Maxwell
Resourceful sales and communication professional with a
strong combination of educational background and practical
business experience in the areas of marketing, media and real
estate.
Outstanding success in building and maintaining relationships
with local, national and international clients, with excellent
levels of
retention and loyalty.
Enthusiastic and goal oriented, experienced in succeeding
in
fast-paced environment demanding strong organizational skills,
high-
energy levels, attention to detail, interpersonal skills and
creativity.
Extensive expertise in successfully designing, planning and
executing all aspects of specials events, fund raising galas
and social gatherings in
both private and corporate environments.
Professional Experience
Real Estate Broker and Marketing Consultant
Esslinger Wooten Maxwell, Inc., Realtors
- 1998 to present
Over 40 million dollars in sales in 7 years. Member of prestigious
Chairman’s Club: consistently ranked in the top 1⁄2%
of 1% of Realtors
nationwide. Researched and identified new business opportunities
and developed marketing strategies to pursue them. Established
sales
goals. Designed and conducted presentations. Created promotional
materials.
Marketing Consultant
Don Algodon USA, Doral Mortgage, Inc.-
1994 to 1998
Organized launching of first US store of Don Algodon, Spanish
fashion multinational. Negotiated media buys. Monitored
media
coverage. Developed sales strategies and trained sales personnel.
National Sales Manager
Spanish Broadcasting System, Inc. - 1987
to 1993
Serviced existing national account list and aggressively
procured new business
opportunities. Developed and conducted sales presentations
resulting in a sales
increase of over 20% over annual billing of 5 million. Designed
and executed
special events and promotions to enhance media schedules.
Monitored
competition’s actions and schemes.
Account Executive
Zubi Advertising Services, Miami, Florida
- 1985 to 1987
Accounts: El Nuevo Herald, Norwegian Cruise Lines, Riviera
Jewelers
Identified new business opportunities and conducted presentations.
Assessed clients’ positions in the market and designed
and media
and promotional strategies accordingly. Coordinated advertising
efforts linking media vehicles with products. Negotiated
on behalf
of clients their participation in community events.
Account Executive
Montemayor y Asociados, Inc., San Antonio,
Texas - 1984 to 1985
Accounts: Pepsi-Cola Bottling Group, Southern Division,
Tequila Cuervo SA
Developed and implemented all phases of marketing and public
relations.
Coordinated client’s participation in promotions and
special events.
Planned and negotiated media buys. Wrote and disseminated
press releases
Education
Masters of Arts in Advertising,
The University of Texas at Austin, Texas.
December, 1984.
Master’s Thesis sponsored by Dayton-Hudson
Corporation.
Thesis compared store image perceptions of Mexican American
and Anglo-Americans.
Bachelor of Arts in Mass Communication,
University of Puerto Rico.
July, 1981. Cum Laude.
Languages
English and Spanish, written and oral.
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